How Does Santa Cover the World in One Night – Outsource

Question: You have millions of gifts to distribute, a very limited timeframe, over 24,000 miles to traverse, and 195 countries to visit – how do you fit it all in? Answer: You outsource your labour and localise your service. And so with a need to reach an ever more connected audience spread through a very diverse world – that’s what Father Christmas (Santa Claus to our American colleagues) has been doing for many, many years. These localised versions that make up the Christmas multicultural delivery network vary from nigh on carbon copies (complete with beard and bulbous toy laden sacks) to different genders and even different life forms. Here is our guide to the world’s best known seasonal gift givers.

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How Does Santa Cover the World in One Night – Outsource